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It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

Paul ArdenIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

Flow: The Classic Work on How to Achieve Happiness, with a new Introduction by the author

Mihaly CsikszentmihalyiWhat really makes people glad to be alive? What are the inner experiences that make life worthwhile? For more than two decades Mihaly Csikszentmihalyi studied those states in which people report feelings of concentration and deep enjoyment. His studies revealed that what makes experience genuinely satisfying is 'flow' - a state of concentration so focused that it amounts to complete absorption in an activity and results in the achievement of a perfect state of happiness. Flow has become the classic work on happiness and a major contribution to contemporary psychology. It examines such timeless issues as the challenge of lifelong learning; family relationships; art, sport and sex as 'flow'; the pain of loneliness; optimal use of free time; and how to make our lives meaningful.

Mindset: How You Can Fulfill Your Potential

Carol S. DweckWorld-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.

The 4-Hour Workweek

Timothy Ferriss

It Doesn't Have to Be Crazy at Work

Jason FriedBRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Rework: Change The Way You Work Forever

Jason Fried, David Heinemeier HanssonFrom the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple. That means anyone can start a business. And you can do it without working miserable 80-hour weeks or depleting your life savings. You can start it on the side while your day job provides all the cash flow you need. Forget about business plans, meetings, office space - you don't need them. With its straightforward language and easy-is-better approach, "Rework" is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.

The Tipping Point, How Little Things Can Make a Difference

Malcolm GladwellThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Chip HeathWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

The Think and Grow Rich Action Pack: Learn the Secret Behind Hill's Success and That of Hundreds of Others

Napoleon HillPublished around the world, this book has become an undisputed classic in the field of motivational literature. Inspired by Andrew Carnegie, it has been cited by many as the "calling card" that propelled countless numbers to fame and fortune and is the standard against which all other motivational material is measured. Think and Grow Rich and The Think and Grow Rich Action Pack have single-handedly changed the lives of millions of men, women and young adults and produced a legacy of achievement that includes many of today's and yesterday's leaders in business, government and civic organizations.

"I knew Napoleon Hill in 1922 when I was a student in Salem College in the town of my birth. Mr. Hill came to our campus as the commencement speaker that year. As I listened to him, I heard something other than the words he spoke. I felt the substance—the wisdom—and the spirit of a man and his philosophy. Mr. Hill said "the most powerful instrument we have in our hand is the power of the mind.' Napoleon Hill compiled this philosophy of American achievement for the benefit of all people. I strongly commend this philosophy to you for achievement and service in your chosen field." —Senator Jennings Randolph, West Virginia

Thinking, Fast and Slow

Daniel KahnemanLooks at the way our minds work, and how we make decisions. This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking. It enables you to make better decisions at work, at home, and in everything you do.

Shoe Dog: A Memoir by the Creator of NIKE

Phil KnightBRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

The Life-Changing Magic of Tidying: A simple, effective way to banish clutter forever

Marie KondoWill be shipped from US. Used books may not include companion materials, may have some shelf wear, may contain highlighting/notes, may not include CDs or access codes. 100% money back guarantee.

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

Mark Manson#1 International Bestseller and #1 New York Times Bestseller

Over 2 million copies sold

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Thinkertoys: A Handbook of Creative-Thinking Techniques

Michael MichalkoRethink the Way You Think

In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.

With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

What If?: Serious Scientific Answers to Absurd Hypothetical Questions

Randall MunroeFrom the creator of the wildly popular xkcd.com, hilarious and informative answers to important questions you probably never thought to ask. Millions visit xkcd.com each week to read randall munroe's iconic webcomic. Fans ask him a lot of strange questions: how fast can you hit a speed bump, driving, and live? when (if ever) did the sun go down on the british empire? when will facebook contain more profiles of dead people than living? how many humans would a t rex rampaging through new york need to eat a day? in pursuit of answers, munroe runs computer simulations, pores over stacks of declassified military research memos, solves differential equations and consults nuclear reactor operators. His responses are masterpieces of clarity and hilarity, complemented by comics. They often predict the complete annihilation of humankind, or at least a really big explosion.

Cyber Sexy: Rethinking Pornography

Richa Kaul PadtePlease Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.

The Einstein Factor: A Proven New Method for Increasing Your Intelligence

Win Wenger Ph.D., Richard Poe"The Einstein Factor is a winner. It should go to every man, woman and child in the land... a fine, yeasty book."
—LYNN SCHROEDER, co-author of Superlearning and Superlearning 2000

"The Einstein Factor liberates mental abilities you didn't know you had. I tried thetechniques in the book and they paid off instantly. It's almost scary."
—DUNCAN MAXWELL ANDERSON, senior editor, Success.
New research suggests that the superior achievements of famous thinkers may have been more the result of mental conditioning than genetic superiority. Now you can learn to condition your mind in the same way and improve your performance in virtually all aspects of mental ability, including memory, quickness, IQ, and learning capacity.

Intelligence pioneer Dr. Win Wenger has identified the tools you need to reachgreater levels of sharpness, insight, and overall intelligence. Using Wenger's Image Streaming technique, you learn to bypass inhibitions and access the hypernormal capabilities hidden in your own subconscious. Discover how you can:

·Improve your memory
·Read faster and learn more quickly
·Solve problems like a genius
·Score higher on tests
·Build self-esteem
·Induce a state of total creative absorption
·Access powerful subconscious insights through visualization
·Increase your intelligence

The Einstein Factor is your key to living an extraordinarily effective and creative life!

From the Trade Paperback edition.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Rieslean startup, the

Lean In Women, Work, and the Will to Lead

Sheryl SandbergAsk most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in. The statistics, although an improvement on previous decades, are certainly not in women's favour - of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the "fortune" 500 ceos are women. In "lean in", sheryl sandberg - facebook coo and one of "fortune" magazine's most powerful women in business - looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale. She draws on her own experiences working in some of the world's most successful businesses, as well as academic research, to find practical answers to the problems facing women in the workplace. Learning to 'lean in' is about tackling the anxieties and preconceptions that stop women reaching the top - taking a place at the table, and making yourself a part of the debate.

Option B: Facing Adversity, Building Resilience, and Finding Joy

Sheryl Sandberg, Adam Grant#1 New York Times Best Seller
Named a Best Book of 2017 by Barnes & Noble and Amazon

From Facebook’s COO and Wharton’s top-rated professor, the #1 New York Times best-selling authors of Lean In and Originals: a powerful, inspiring, and practical book about building resilience and moving forward after life’s inevitable setbacks.

After the sudden death of her husband, Sheryl Sandberg felt certain that she and her children would never feel pure joy again. “I was in ‘the void,’” she writes, “a vast emptiness that fills your heart and lungs and restricts your ability to think or even breathe.” Her friend Adam Grant, a psychologist at Wharton, told her there are concrete steps people can take to recover and rebound from life-shattering experiences. We are not born with a fixed amount of resilience. It is a muscle that everyone can build.
Option B combines Sheryl’s personal insights with Adam’s eye-opening research on finding strength in the face of adversity. Beginning with the gut-wrenching moment when she finds her husband, Dave Goldberg, collapsed on a gym floor, Sheryl opens up her heart—and her journal—to describe the acute grief and isolation she felt in the wake of his death. But Option B goes beyond Sheryl’s loss to explore how a broad range of people have overcome hardships including illness, job loss, sexual assault, natural disasters, and the violence of war. Their stories reveal the capacity of the human spirit to persevere . . . and to rediscover joy.
Resilience comes from deep within us and from support outside us. Even after the most devastating events, it is possible to grow by finding deeper meaning and gaining greater appreciation in our lives. Option B illuminates how to help others in crisis, develop compassion for ourselves, raise strong children, and create resilient families, communities, and workplaces. Many of these lessons can be applied to everyday struggles, allowing us to brave whatever lies ahead. Two weeks after losing her husband, Sheryl was preparing for a father-child activity. “I want Dave,” she cried. Her friend replied, “Option A is not available,” and then promised to help her make the most of Option B.
We all live some form of Option B. This book will help us all make the most of it.

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Jocko Willink, Leif BabinAn updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Now with an excerpt from the authors' new book, THE DICHOTOMY OF LEADERSHIP.

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand on the most violent and dangerous battlefield in Iraq. As leaders of SEAL Team Three’s Task Unit Bruiser, their mission was one many thought impossible: help U.S. forces secure Ramadi, a violent, insurgent-held city deemed “all but lost.” In gripping, firsthand accounts of heroism, tragic loss, and hard-won victories, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.

Willink and Babin returned home from deployment and instituted SEAL leadership training to pass on their harsh lessons learned in combat to help forge the next generation of SEAL leaders. After leaving the SEAL Teams, they launched a company, Echelon Front, to teach those same leadership principles to leaders in businesses, companies, and organizations across the civilian sector. Since that time, they have trained countless leaders and worked with hundreds of companies in virtually every industry across the U.S. and internationally, teaching them how to develop their own high-performance teams and most effectively lead those teams to dominate their battlefields.

Since it’s release in October 2015, Extreme Ownership has revolutionized leadership development and set a new standard for literature on the subject. Required reading for many of the most successful organizations, it has become an integral part of the official leadership training programs for scores of business teams, military units, and first responders. Detailing the mindset and principles that enable SEAL units to accomplish the most difficult combat missions, Extreme Ownership demonstrates how to apply them to any team or organization, in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership challenges leaders everywhere to fulfill their ultimate purpose: lead and win.